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I’m relatively new to vector graphic design, and especially to logo design, but I needed something to use on the Laylock website and on patterns. Laylock is an old word for ‘lilac’, so the lilac flower and colour were my chief inspiration. I began by looking through photographs of lilacs on Flickr. I particularly like the slightly upturned tips of the petals of the lilacs, and I thought the simple corolla of the classic four-petal lilacs would translate well into a logo. I began with a few fussy details, like the crease lines on the petals, and the shadows around the edges where the petals curl; then I began to simplify the design, trying my best to incorporate negative space into the image, since white and lilac are the most common colours for lilac flowers. But I felt the pattern wasn’t working; it looked very flat and almost too symmetrical. The fat petals also did little to represent the grace and delicacy of the flower, so I abandoned the motif and went back to the photos to see if I could find a more lively and appropriate representation. (read more…)
